Super Bowl Ads

Just finished watching the Super Bowl. While I really didn't care who won it turned out to be a pretty decent game. Unfortunately, the business-minded part of me was disappointed in the ads. I'm almost not looking forward to my marketing class tomorrow because it will mean revisiting these 30 second slices of mediocrity. The vast majority of them were uninspired and did not make me want to put money into whatever product or service they happened to be peddling. My favorite ad was actually the one second Miller High Life commercial. They only aired one out of the series they had done, but it was still really effective. 

I thought the ad mix was interesting in that it really reflected the difficult economic time we're currently going through. Beer ads were prevalent as usually, but so were a lot of commercials for services to help bolster a resume or burnish your image. The ranks of escapist ads were also bolstered by several movie trailers, Priceline.com spots, and other vacation ideas. Durable goods commercials were non-existent, the only cars being advertised were foreign makes, and GE is left banking on their ability to get big infrastructure projects.